Many of Ueda's works focus on the boundaries between art, advertising and popular culture. Rendered images and texts from fashion magazines to distributed coupons are often used to blur the distinction between art and product as a means of conveying ideas for lifestyle.
By adapting the medium of printmaking with her personal interpretation of advertising through the commercial language, it allows her to explore how art translates into mass production and how that changes the work.
The viewer is not only reading or seeing work but also encouraged to interact with the work. Her work tries to deal with transforming art into something immediate and to be experienced in the everyday rather than just be viewed, camouflaging the disposable tools of opaque media marketing into the political and transparent.
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